Usually, because internet marketing is much different from traditional marketing, new internet marketers do not know the exact method to contact their customers who are accessing their website everyday. Fortunately, internet marketers can fill this need with what is called an email autoresponder, allowing them to contact their customers online.

According to a special report by the Direct Marketing Association (DMA), commercial e-mail produces the highest return on investment of any direct marketing media. That ROI has dropped from $44.93 in 2008 to a projected $42.08 in 2010, but the commercial email is still several times more profitable than any other direct marketing media.

Valentine’s Day is about love and romance. Usual gifts include red roses, champagne, a sentimental card and a romantic meal for two at the love-of-your-life’s favourite restaurant. However, there’s a hot new kid on the confectionery block – heart shaped chilli-chocolates. Produced by a small family-run company based in Rugby Warwickshire, Suite101 subjected Devine Foods’ Valentine’s (or any other) Day chilli chocolates to an informal visual and taste test. How did they fare?

Dell’s business model needs to present a sustainable competitive advantage. Dell Computer has won the e-business battle for one sole reason: Dell was “playing alone because competitors are, at the moment, trapped with their traditional off-line channels and they can’t move because they would lose all their actual sales; they are trapped in what Lester Thurow defines “Hobbesian choice” (Sloan Management Review, 2001, Vol.42, No.2 pp.112).

Setting up an e-commerce website for credit card payment processing can require the coordination of several vendors. The main components of payment processing include a shopping cart, gateway and merchant account. However, there are vendors available that handle either one or all of the components.