Many companies use rented email lists for customer acquisition as part of their online marketing efforts. The cost per thousand (CPM) to send emails is typically much lower than direct mail marketing or postcard marketing campaigns. Yet even the least expensive online marketing campaign costs too much if the majority of emails sent never get to the recipients. That's a real concern when using rented email lists. Many companies renting lists insist that they deliver the emails. This keeps the email list within their control, and prevents unauthorized use. But it also prevents the company renting the list from using their own software to ensure delivery and monitor results.
Sending emails out through a third party delivery system can be tricky to manage. Here are the steps to take to ensure maximum delivery of all your emails when using rented email marketing lists.
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