Competing for Web traffic is best done by creating quality industry content for publication on other relevant web sites.
Web site rankings used to depend on the data placed in SEO-friendly general directories but now link quality is judged by original content distributed across the Web in literary form so articles, blogs, and press releases can accommodate original content containing links to all the URLs, not just the home page.
SEO-Friendly Directories and the Open Directory Project
In the process of link-building optimizers normally start with the Mozilla Google Open Directory Project (DMoz.com) as the cornerstone of the link architecture. The site is moderated internationally by volunteers in all languages. In terms of measured relative Web importance, expressed by a ranking system known as "Page Rank (named after Google co-founder Larry Page), the DMoz site has an extremely high Page Rank of 8 out of an ideal 10, making it a valuable place to submit a link. The Page Rank of a web site can be viewed on Google's toolbar when activated, giving users a general idea of the reciprocal links and documents that have built value for the site over the years. Page Rank is not an indicator of search engine ranking positions (SERPs).
