In a publication titled, “How to Run a Successful Email Marketing Campaign” Technology and computer manufacturing company, Hewlett-Packard (HP), asserted that one of the basic cornerstones of any successful business is effective and regular communication with customers.
Emphasising the importance of using electronic mails as a strategic marketing tool, US-based E-Mail Marketing and Online Survey Company, Constant Contact Inc, noted that sending effective emails and e-newsletters to customers is a powerful way of staying in touch with customers and increasing business success. In an article headlined, “Email Newsletters: Stay on Their Radar and They'll Think of You First,” Constant Contact stated: “By staying on their 'radar,' they'll be sure to think of you first the next time they need a product or service you offer!” These affirmations demonstrate the usefulness of electronic mails and electronic newsletters for marketing. The following are some basic guidelines on how to do successful e-mail marketing.
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