It’s natural to focus on promotional aspects when producing email campaigns. However, email marketing is not just about this, you also have to deliver certain legal requirements and consider some customer service aspects.

Replies

Email is a two-way communication so expect recipients to hit the Reply button. Emails that say ‘please do not reply’ can create an impression of ‘we don’t want to talk to you’, which is not a good way to deal with customers.

Instead, have your email system forward the replies to a dedicated mailbox and give someone the responsibility of regularly checking the mailbox and answering queries. You’ll also receive excellent feedback on what recipients think of your email marketing.

Bouncebacks

Bouncebacks are automated messages sent on receipt of an email. They vary from ‘I’m out of the office’ to ‘this person no longer works here’ and ‘Mailbox full’. Some of these require action but others are for information only.

Your email system should allow you to set up rules that read the contents or subject line of the bounceback and act accordingly. For example, combinations of ‘Out of the office’ or ‘holiday’ get deleted, whereas all others would be forwarded to the reply mailbox for consideration.

Unsubscribe

This is a legal requirement in most jurisdictions. In essence, you have to give recipients the right to ‘opt-out’ of receiving future emails. There should be a clear, simple and free way for recipients to do this.

• Email Express Outlook Set Up

• Email Resume Examples

  e Resumes provides free sample resumes & resume writing services, resume cover letters, help, tips and templates to write great resumes

• Fun Email Games

• Adlephia Email

• Email Communication Tips