Studies carried out by Ferris Research estimated that 25 billion emails were sent each day in 2006, with around 6 trillion emails a year being business related. Effective use of email as a business tool - as well as observing correct email etiquette - is vital in the efficient daily running of a business.
The Importance of Email in the Business World
The rise of email as a communication tool has been critically important in the business and commerce world. It allows for instant dialogue between colleagues, clients and contractors, and it's also free. For many companies, the wide reach of emails has allowed them to access a client base far larger than ever previously conceived, thus providing the potential for increased revenues.
Where paper copies of important correspondence and documents can easily be lost, every email sent and received is stored electronically, reducing the risk of accidental loss and providing a company with records of transactions made, orders raised and other important conversations that may need to be retained for future use.
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