Valentine’s Day is about love and romance. Usual gifts include red roses, champagne, a sentimental card and a romantic meal for two at the love-of-your-life’s favourite restaurant. However, there’s a hot new kid on the confectionery block – heart shaped chilli-chocolates. Produced by a small family-run company based in Rugby Warwickshire, Suite101 subjected Devine Foods’ Valentine’s (or any other) Day chilli chocolates to an informal visual and taste test. How did they fare?

Profile of Testers of Devine Foods’ Heart-Shaped ChocoChilli

In January, Suite101’s Culinary Travel Feature Writer was sent a sample of a product called ChocoChilli made by Devine Foods, a small family run firm based in Rugby, Warwickshire. Subtitled “Milk Chilli Chocolate” and with the strap line “the chocolate with bite!” the novel Valentine’s Day treat arrived neatly packaged in a clear plastic heart-shaped box.

In order to obtain a balanced review of Devine Food’s chilli chocolate product, Suite101 organised an informal visual and taste test involving both academic and administrative staff dealing with hospitality based courses at a University on the south coast of the UK. The ethnic profile of the testers was white European. The first question to be asked was “what do you think of the packaging?”

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